Silanis to co-host a Webcast with Forrester Research to discuss e-signatures and insurance
Silanis Technology, the leader in Electronic Signature Process Management, today announced that its co-founder and vice-president of strategic development, Michael Laurie, will be joined by Chad Mitchell, Forrester senior analyst and author of the recent report “How to Develop an Effective Multichannel Distribution Strategy” to co-host a live Webcast designed for insurance executives responsible for channel strategy and eBusiness. The Webcast, scheduled for Wednesday, January 27 at 2:00 pm, will discuss how e-signatures can be used to deliver a consistent and seamless customer experience across all channels. It is very common for a buyer’s experience to cross multiple distribution channels in today’s insurance market. While most consumers buy from agents, initial research is often conducted online. Despite investments in agent portals, Web sites and e-applications, carriers still struggle to provide customers with the ability to complete applications electronically across channels. “The ability to keep processes completely electronic, including those that require signatures, is essential to realizing an optimal multi-channel experience,” said Michael Laurie of Silanis Technology. “Straight-through processing will also help carriers convert more shoppers into customers, by making it possible to close the deal whenever and wherever the customer is ready to buy – at a lower cost per acquisition than with traditional manual processes.” Silanis’ Michael Laurie and Forrester Research’s Chad Mitchell will present recent industry research, trends, and answers the following questions: Why is multichannel distribution essential for insurers? What are the challenges facing insurers who try to go multichannel? What strategies are being adopted to improve multichannel distribution? ...

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