Event Planning and Organisation Will Increase in 2010
evocos, a leading provider of event management software in the UK, have published the results of a recent online survey into the event planning and organisation strategies of event managers in 2010. The results show event managers are planning to host more events in 2010 than in 2009. This comes after a two year period of steady decline in the event management industry. These results reflect the more positive feeling within the event sector; as the government announced this week that the UK was out of recession, businesses are now looking at ways in which they can accelerate their growth, back to the positions many had before the economy collapsed in 2008. The survey was conducted online, via the evocos website (www.evocos.co.uk) and the evocos Twitter account (@evocosEvents) and invited UK based event managers to provide information regarding their plans for 2010. 78% of respondents stated that they were planning more events in the coming year than they had in 2009. Many are now turning to tools such as event management software to make the event planning process more efficient and streamlined; providing a higher return on investment for both event planners and delegates. Using software to cut associated event costs is one of the ways in which event managers intend to manage the increase in planned events. The results also showed that two out of three event managers were also planning on utilising the internet and online marketing methods to promote and manage their forecasted events. Tools such as email invitations, email marketing and online surveys all assist in reducing the cost of events. Event managers stated that if they can reduce the cost of holding events, they are more likely to hold more events more often. The research is part of an ongoing examination ...

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